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How Will Generative AI Change the Video Game Industry? Bain & Company

Artificial intelligence in video games Wikipedia Many gaming companies, such as SEED (EA), leverage the power of AI-enabled NPCs, which are trained by simulating top players. However, there are also risks and challenges inherent in integrating AI so pervasively that warrant consideration around its responsible implementation. But handled conscientiously, AI could profoundly augment emotional engagement

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